Guest Directory

Welcome to The George Hotel where our aim is to make your stay in Lichfield as comfortable and enjoyable as possible.

The George is full of history, character and charm and has been owned and run by the Webb family for over 20 years - we believe that it’s this personal touch that sets us apart.

You will find the many services we provide outlined in this directory. However, if there’s anything you need, please do not hesitate to contact the Reception team by dialling '0'.

We hope you enjoy your stay here at The George.

Anthony Greenidge
General Manager

Guest Information


Enjoy a delicious full English breakfast when you stay at The George Hotel.

Breakfast is served in our restaurant, situated just off the Lounge Bar, where you can enjoy a Continental or a full English breakfast.
We will take your order for tea and coffee along with white or brown toast and you are welcome to help yourself to the breakfast buffet.

Breakfast is charge at £14.50 if it is not included in your rate.

Breakfast Opening Hours

Monday to Friday: 6.30am to 9.30am

Saturday, Sunday & Bank Holidays: 8.00am to 10am

Grab & Go Breakfast

Early start tomorrow? You can order a Grab & Go Breakfast bag of croissant, pastry, banana, fruit yoghurt and orange juice to take away for £7.95.  Please place your order with Reception before 8pm the night before and you can collect your breakfast from Reception on the day of departure.

Check Out Time

You are required to vacate your bedroom by 11am on the day of departure. Please remember to deposit your key card at Reception before leaving the hotel.

Express Check Out is available for pre-authorised accounts. Please pick up a form from Reception. Late check out may be available, subject to availability, at a charge of £15 per hour. If not requested, a fine of £15 per hour may apply for late check out until 1pm. For Saturday night stays, our “Lazy Sunday” late check out option allows you to keep your bedroom on a Sunday until 6pm for an extra charge of £40 per room. For more details please call Reception by dialling “0”.

Room Servicing

As part of our sustainability practices, we do not automatically service rooms each day. Replacement tea tray items and fresh towels are available, just ask Reception. By not having your room serviced, we will be able to reduce chemicals and water usage. 


Extra blankets, foam pillows and lightweight duvets are available on request. 

Best Western Rewards

Make sure you are signed up to the Best Western Rewards loyalty programme as you can redeem the reward points you earn for shopping or dining vouchers, days out and much more. Sign up at Reception today!

Book Direct

Booking direct, either through our website or by calling our Reservations team, means you always get the best rate and a more flexible cancellation policy. Plus, all direct bookings and bookings via Best Western, car parking is complimentary. If you have booked through a third party site (such as or Expedia) a car parking charge of £8 per night applies and will be charged to your hotel bill for settlement on arrival.

Fire Precautions

Please read the Fire Precautions notice located on the back of your door and familiarise yourself with the location of the fire exits. If you suspect a fire please contact Reception immediately. If the fire alarm sounds please leave the premises immediately and go to the assembly point in the car park at the rear of the hotel. The fire alarm is tested every Monday at 11am.

Internet Access

Free Wi-Fi is available in all public areas and bedrooms. Wi-Fi Network: BWGeorgeHotel Password: george2000
If you experience any problems with Wi-Fi please call 0333 444 2899 at any time (free phone number for both landlines and mobiles). 


Please note that from 1st June 2024, a £10 overnight car parking fee will be introduced. 


Complimentary additional emergency toiletries (shaving kits, toothbrushes, toothpaste, shower caps, combs and sewing kits) are available 24 hours from Reception. As part of our commitment to reduce waste we have installed soap, shampoo and body wash dispensers in guest bathrooms. If, however, you prefer individual bars of soap, please dial “0” for Reception.

Telephone User Guide

Reception & Hotel Switchboard

Dial “0” to contact Reception at any time.

Another Bedroom

Please dial “2” followed by the room number you require.

Outside Line

Dial “9” followed by the required code and number. For British Telecom / Operator Services please dial “0” for Reception.

Credit Card & International Calls

To make an international / toll free, charge card or credit card call, please dial “9” followed by your service provider’s number.

Telephone Charges

Telephone calls are charged at 25p per unit, this equates to the following approximate call charges:

5 minute local call

Between 6pm and 8am: 50p
Between 8am and 6pm: £1.00

5 minute national call (over 35 miles)

Between 6pm and 8am: £1.00

5 minute national call (over 35 miles)

between 8am and 6pm:  £2.25

5 minute international call to USA

International calls charges vary depending on time, destination and other charges. The minimum charge for any call is 25 pence.

Useful Numbers

The telephone number of The George Hotel is 01543 414822. The fax number is 01543 415817.

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